It’s granular enough that Spotify claims some insights won’t be applicable to anyone else in the world, hence its name. Or at least until the campaign is over.Įstablished as a means of celebrating our unique listening habits, Only You analyses song + artist choices and patterns, providing insights on what makes you so… you. But with the launch of the platform’s fully-personalised Only You in-app experience to all 365 million users, every day can now feel like Spotify Wrapped day. In Korea, the company is competing against streaming services such as Melon, Genie and FLO, among others.Every year, we collectively look forward to Spotify Wrapped like the narcissistic gerbils we are. Launched in 2008, Spotify offers over 70 million tracks and 4 billion playlists to its 356 million listeners in 178 markets and has more than a 30 percent of the global market share. 'We are thrilled to present Only You and Blend to our listeners and assist them to discover more entertaining ways to appreciate music, as well as share their musical tastes,' a spokesperson for Spotify said. It will be updated over time based on the users' daily streaming patterns on Spotify. 'Blend' is another personalized feature, which enables two friends to merge their musical tastes into one curated playlist and share the music they love. Spotify's new feature, 'Blend' / Courtesy of Spotify 'The Only You campaign is part of our broader goal to help users find out something new or unexpected through a personalized experience that only Spotify can deliver,' the company said in a statement. Through this feature, users can create their unique 'audio universe.' Spotify explained that 'Only You' is an in-app experience providing personalized insights and data ― such as 'Your Audio Birth Chart,' 'Your Artist Pairs' and 'Your Dream Dinner Party ― for each user. The Swedish company, which started its service in Korea in February, announced Wednesday that it had launched 'Only You' and 'Blend' on June 2.

Music streaming giant Spotify has unveiled two new features to offer users a more innovative music listening and discovery experience.

Spotify has launched the new service, 'Only You.' Courtesy of Spotify

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